Choosing a profitable blog topic is not an easy task. Factors need to be considered, such as your audience, how much you know about the subject, how competitive your topic area is. As long as you follow the factors discussed below and have a well-thought-out plan for your blog, choosing a profitable blog topic becomes a lot easier.
Some guidelines can help you decide which topics to write about, but it’s important to remember that every blogger has different strengths and weaknesses.
For example, if you’re a business owner in a highly competitive field, then finding a blog topic may be more complex because there will likely already be established bloggers in the same space as you.
However, if you have a unique perspective or valuable knowledge to share with your audience, then choosing a profitable blog topic may be a little easier. For example, if you’re a stay-at-home mom with five kids who have been through the wringer, then writing about your parenting experiences may be a worthy topic to blog about.
Your Audience
Knowing your audience is vital when choosing a profitable blog topic. What interests your readers? What are they looking for in a blog post? Understanding your audience can help you tailor your blog content to their interests and make them more likely to keep reading it.
For instance, if you’re a food blogger and your audience comprises people looking for healthy, family-friendly recipes, then writing about how to make your favorite unhealthy recipes may not be the best move. However, if you can find a way to make your audience’s favorite dish healthier and still taste great, then they will be more likely to stick around. Some great resources to help understand your audience include Master Content Marketing and Your Story, Well Told!
Long Term Appeal
When choosing a profitable blog topic, it’s essential to think about the long-term appeal of the topic. Can you write many blogs on this topic? Will people be interested in reading your content years from now?
Answering these questions can help you quickly eliminate topics that may have short-term appeal but won’t be profitable in the long run. If you’re not sure whether or not your topic possesses long-term appeal. Then try writing about the topic for a month or so. If it’s profitable for you, then you can continue writing about it if not, then it may be time to move on to a new topic.
Global Reach and Size
Another essential factor to consider when choosing a profitable blog topic is how marketable (or searchable) that topic will be. This is especially important if you plan on monetizing your blog with AdSense or other advertisements.
Generally speaking, the more popular the topic, the more money you could make. For example, if you write about the latest fashion trends, you’re likely to make more money than if you write about the best way to groom your pet poodle. However, the topics with more opportunities also come with more competition.
When choosing a profitable blog topic, it’s important to remember that you don’t have to write about the most popular topic to make money. The most popular topics can be the most difficult to feature due to the high competition. Instead, you can monetize any topic as long as there’s a passionate audience searching for it.
Competition
As briefly mentioned above, when choosing a profitable blog topic, you’ll want to consider competition as well. What blogs are already in the space that you plan to write about?
If you’re looking to write about parenting, then it’s likely that there are already several well-known blogs in that space. However, that doesn’t mean you can’t write about parenting as well – you’ll need to find a unique angle that hasn’t been covered before.
On the other hand, if you’re looking to blog about a more niche topic, like the best gluten-free recipes, there probably won’t be as much competition. However, you’ll want to make sure that your topic holds long-term appeal before you jump in.
Competition is simply a reality of blogging, which makes it even more vital that you find a profitable topic.
The key to competing effectively in blogging is finding a topic that strikes the right balance. A topic that is already too popular will be complicated to enter. This is because there are likely many other established blogs already, and the market is likely to be saturated. You should also be sure not to choose a topic that is too specific, as there is likely a smaller audience for that topic.
New Approach
The problem with following a successful blogger’s approach is that your blog post will sound like all others. This will make it challenging to engage readers, and you’ll never get to know them at a personal level. It can also make your blog feel tired and old, which won’t attract new readers.
Instead, put your spin on the blog post and do something different than what they’re doing. There’s nothing wrong with making changes to content that’s already proven to be successful. But borrowing too much from other blogs will eventually lead you down a road that will leave you uninspired and out of ideas.
Conclusion
The bottom line is that finding a profitable blog topic is essential to your success as a blogger. By taking the time to consider the factors listed above; You’ll be able to find a topic that’s right for you and what your blog will represent.
Once you’ve identified a profitable blog topic; the next step is to start creating valuable content that will keep your readers coming back for more!