There are so many different parts to writing content for a blog. If I covered them all in this post, you would be reading all night and into tomorrow. So, the goal of this piece is to introduce you to content writing styles. You probably wonder what I mean by writing style, and I plan to give you a basic introduction.
What is a Writing Style?
Your writing style is your wording, sentence structure, and flow of the piece you are working on. It emits a tone and feels that it is directed at a specific audience. When you are considering your writing style, you need to think about who your readers are. Who is your audience? Is it a group of scientists or a group of ordinary everyday people? How old is your audience?
Writing Style Examples
there are multiple different writing styles to choose from so these are just a few important questions when creating your content. Therefore, these writing styles depend on the emotion you are trying to connect within your readers. Here are two examples:
There is an apparent difference between the two. If you take the definition of each of those terms above, you would realize that they are opposites of each other.
When writing a formal piece, your tone and voice in your writing are much more severe and less personal. Moreover, you typically write content like this for medical blogs and high-end businesses. These are not the only two areas that you write formally in, but you get the gist of it. Your audience is typically a much formal group of people trying to learn a new idea or opinion. They want the topic of your piece to be taken seriously. If you wrote the same article, but with a conversational style, it would almost seem like you are taking a rather serious topic and making a joke out of it.
In a conversational piece, you are trying to connect emotionally and personally to the reader. Your writing voice is light and much easier to read. With this style, most blogs are written. The audience is everyday people doing everyday activities and tasks. They do not want formal. Readers want something fun that they can relate to. They want to read your piece and hear your voice.
Sometimes readers also can listen to their voice through your work.
Know Your Audience
Knowing your audience is the first step in figuring out your writing style. After all, it is so crucial that you realize the demographic of people that you are trying to connect with. Some other writing styles to consider are the following:
- fluent — your piece is clear, understandable, and confident.
- Gossipy — your piece involves other people and opinions you have of them
- poetic — your pieces are creative and are much more emotionally
- clean — you don’t use slang. No profanity. Nothing sexual in nature.
There are so many different styles to choose from. Naturally, it just all depends on who you are and what message you are trying to convey. Your blog could also be about several different topics in your life. Each topic can have its writing style. It is all in your approach at the beginning.
Positive Effects of Choosing the Correct Writing Style for Your Content
When you write a blog, you want the world to see it. You are trying to bring readers to your site. You want as much traffic as you can get. When you choose the correct content writing style for your readers, you will bring in the right traffic. You would not want to write a piece directed at senior citizens and use the slang language of today. They will not have any idea what you’re talking about. They probably will get to the first slang term that they do not understand and immediately stop reading. However, if you choose the same slang and the content is directed at the younger generation, you will have positive feedback. It’s something that the younger generation can relate to. It makes the content more engaging and fun for them.
2. Enjoyment While Writing
This is probably the most important of the three points I plan on making. When you write a piece about an important topic, the way you write it and the audience you choose will significantly affect how you feel about it overall. If you told me to write content about automobiles like a mechanic, I could do a couple. However, I would not be happy about it. I would not want to write anymore. I have nothing against the automobile audience, but I’m not your girl in terms of writing content for you. Your writing is your art. Do something worthwhile with it.
3. Successful Writing
When you have all your ducks in a row when you write, you sound better to the reader. The piece you are writing flows easier. Your writing looks better, sounds better, and is just better overall when you choose the right content writing style. You will be so much more successful if you make all the right choices when writing your content. I know your audience is essential, but you have the option to choose that audience. Pick something that you are passionate about. Pick something that gives the reader an experience. Change the way they think. Improve their lives. Whatever your goal is, choose that and develop your content writing style around it!
Love Your Content Writing Style
Choosing your content writing style is something you must figure out before you even start creating content. You need a perfect understanding of who you are reaching out too. You need to connect with your audience. They should hear their voice or yours through your writing. It should reflect the topic on which you are writing.
You want your writing to be something you enjoy doing. The easiest way to choose your content writing style would be to figure out what topics make you happy. It is easier to make the right decisions and finish content pieces when you love what you do.