If you are looking to grow your business on any social media platform, Facebook is one of the few great places to start. Roughly 2.8 billion people use Facebook per month, with most of its users visiting a Facebook business page once per week. With that many people on the platform, it may seem easy to set up a page for your business and get many people to visit it. It does, however, require some marketing strategies to reach your target audience and consistently earn page visits. This article describes some general ones you should use when starting.
Facebook for Business
Like other social media platforms, the first step is to set up a business page. There isn’t an exact way to make an entire account dedicated to your business, like on other platforms, and instead, you can dedicate a Facebook page to it. First you must either be logged in to your personal account or create your own through Facebook. Creating a Facebook account is simple and can be done with an email account.
Once you have your personal account open, go to the menu bar on the left side of the home page and click “Pages.” There, you can click the “Create New Page” button.
From there, you will be able to select what type of page you want to create, write the name of your business page, your business’s category, and its description. After you complete setting up your page, you will be able to upload photos, customize page buttons, and add more details to your Facebook business page. During this time, there is also the option to set up a Facebook Shop for your business page that you could make to help direct users to your website’s products.
Facebook Marketing Strategies
Now that you have a business page set up, it’s time to begin posting on it. To make the most of your business page, you need to develop marketing strategies for Facebook.
On Facebook, the most considerable age demographic is between 25-34, and it is crucial to keep this in mind when figuring out the audience you want to show your business to. Facebook also has its tool, Facebook Audience Insights, that you can utilize to help you develop and get to know the target audience you want.
You can find the Audience Insights under Ads Manager for your Facebook Business page. Another important thing is to ask yourself questions such as “How often does your target audience use Facebook” and “What does your target audience tend to like.”
Posting on Facebook
For Facebook, there needs to be a balance of promoting your business, interacting with users, and informing users of details related to your products. Since this platform allows you to write a lot more per post than others, it can become a little dull if every post is about promoting. Switching between these three different types of content for each post will keep users engaged, even if they are scrolling specifically through your page.
The same can be said for each type of post. You can use several different types of posts, such as text, photo, video, and link posts. To keep your audience engaged with your posts, it’s best to cycle through using each type of Facebook post. For example, a video post can be exciting and enticing to watch after reading through several text posts, and you can use a link post to direct users to your website every so often.
Like other social media platforms, Facebook gives you the ability to add hashtags into your posts, along with the lengthy amount of writing some types of posts allow you to have. Like most rules hashtags have, they must be related to the content you’re posting and the business you have. On Facebook, you can add a hashtag in a sentence, have them all placed at the bottom, or a combination of both.
On top of planning what types of posts to make, you must keep in mind the best times to post onto Facebook. When users are most active on the platform, it is anytime between 6 AM to 12 PM on the weekdays, so it can stand to reason that the best time to post is also at these times.
Groups on this platform are online communities of people that get together and discuss a similar topic, similar to a club at a school or a coffee shop meetup. They are a great place to increase your business page’s engagement without having to promote it blatantly. Often, coming into a Group for the first time and immediately posting about a promotion for your business can turn away many members. In most cases, it is against the rules. However, you can show off what you do or what you can make and generally interact with other members to grow connections. There can come the chance that someone asks to see your page or website.
When you get a large enough following, you have the opportunity to create a Facebook Group specific for your business that your followers can join. It’s suggested to offer coupons or a special deal exclusive to that Group to increase engagement and build trust and loyalty with your followers.
Improving Upon Your Strategies
After a few weeks of using Facebook for your business according to the early marketing strategies you’ve developed, you have the opportunity to gauge if it needs to be improved or tweaked. To do this, you can view your Facebook Insights, which is located near the bottom of the left menu on your page. Here, you will see your audience’s engagement, such as likes, audience reach, which posts have resulted in people unliking your page, and overall engagement. Under this section, you may also see the insights of any ads you ran recently in the past. With these insights, you can determine whether or not the marketing strategies you’ve developed are working for as many times as needed.
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