According to YouTube, tagging is one of the most important ways to get views on your video in YouTube’s search results. While YouTube’s algorithm does consider user engagement, tagging is one of the first steps to ranking your video from the get-go. This article will show you an updated way to add YouTube tags to get views in 2021.
What YouTube Tags Are
Essentially, YouTube Tags are tags you can apply to a video when you go to upload it. In this case, the word “tags” would mean keywords, and adding them to your video can help YouTube’s algorithm better place your video among your target audience. Since the algorithm can’t yet understand what the content of your video is on its own, it relies on the title, description, and tags. Once the algorithm sorts it based on how you tagged your video, it can appear under related search results and as “Recommended Videos” in users’ feeds.
Utilizing the area to add tags is crucial because it allows you to add multiple keywords to your video. You can do it without having to awkwardly place it in the visible description like a social media post or having to cram it into the title while remaining under the recommended 60 characters.
The take-away from this is the better you can tag your videos, the more you can help your YouTube videos get more views.
Finding and Optimizing YouTube Tags
Before you start to think of some video tags, you must keep in mind that YouTube allows a maximum of 500 characters for all of your tags. Because of this limit, you must use your keywords effectively and decide how many YouTube tags you want to use that would help you get more views.
When brainstorming, first think about the content of your video and what your target keyword will be. When a user searches a video, the first tags of the resulting videos will typically match what the user typed into the search bar. This tag is referred to as a first tag, and it’s what YouTube’s algorithm predominantly focuses on when sorting your video.
After determining your first tag, you want to get a little broader and consider how you could sum up your video into a singular word. This is called a particular tag, which is a one-word keyword. It’s recommended that you use four to five particular tags for a given video. For example, a few particular tags you could use for a video about wood carving could be “wood,” “carving,” and “skills.”
What can help your video more than just using broad tags are more specific ones, such as long-tail tags. These tags are multiple words that can describe the content of your video and are most helpful in cases where a user will type long words into the search bar. With your long-tail tag, YouTube’s algorithm can easily pick out and place your video in the user’s search results, in this case. For long-tail tags, an example can include “building a website” if your video discusses how to build a website. It’s recommended that you use between two to three long-tail tags for your video.
After getting your first, particular, and long-tail tags, you want to use generic tags. Generic tags are general words that can describe your video in a few words or less. It is also often able to describe the type of category your video belongs to. For example, if you were uploading a DIY video, your generic tags would look like “how-to” or “educational.”
This tag isn’t as popularly used but can be highly beneficial if you have multiple videos or are planning to upload to YouTube. A special tag is a keyword that anyone else rarely uses, and it can be as random as a set of different numbers and letters. Another special tag you can use can be your channel name, which also benefits from putting your video in a user’s search results if they look for your channel name specifically.
Adding this keyword to all of your videos will allow them to show up in each others’ video suggestions. That way, when a user is watching one of your videos, they can conveniently find your other ones at the top of the suggestion list.
Research Competitor Used Tags
One of the few ways to increase views on your video is to monitor your competitor’s channel and see what tags they use in their videos. You don’t have to copy them necessarily, but you can find tags that you’re missing in your videos that could help you get more views. Now, how should you do this since tags are generally invisible to everyone but the video’s owner? You can use several different ways and tools you can use to look at the tags used in other videos.
HTML Page Source
If you are familiar with HTML and know your way around it, an easy and free way to view a video’s tags is to view the page’s source code. To do this, go to a video you want to see the tags of and right-click it.
In the menu that appears, select “View Page Source.” This option then takes you to another tab that contains the page’s source code.
Instead of digging through all of that, hit Ctrl+F on your keyboard and search for “keyword.” Right after that word in the code, you’ll find all the tags that the video used in between the brackets that the video used.
VidIQ is a chrome browser extension you can make an account with to use it. The cost of using this extension per month is $7.50, but it is worth its price. It shows all kinds of data about the YouTube video you want to know about more. For example, it shows the video’s monthly search volume, overall score, competition score, and most importantly, the video’s tags.
TubeBuddy is another chrome browser extension that is YouTube certified. It can be used for free or it can be used for $4.50 per month with additional features. Much like VidIQ, it shows you many different data on the YouTube video you want to view, but with this extension, it can be in the same tab as the video you’re currently watching.
Additionally, there is an extra option to copy all the tags at once at the bottom of the results. Again, you don’t necessarily copy all of them, but you can find tags that you’re missing in your videos.
If you want to look for keywords rather than viewing the tags of your competitor’s YouTube video, then an excellent tool to use is KWFinder. This tool is an easy way to find a keyword with a good search volume but has the lowest competition compared to related keywords.
Tips You Should Know for Your YouTube Tags
Now that you know how to use YouTube tags to get more views, there are a few final things you should know about before you finalize the set of tags you use.
Users often misspell what they’re searching for on YouTube, and you could utilize this. If there is a common misspelling relating to a tag you use for your video, such as “business,” you can also add a misspelled version of the tag, such as “buisness.” Doing this will allow your video to show up more in the search results than others when users accidentally search the misspelled version.
Although it isn’t clear whether or not the word order of your generic or long-tail tags can make a difference in how YouTube’s algorithm ranks a video, it can still affect how the video shows up in search results. That is why it is a good idea to change the order of your more essential tags if you have the room to do so. An example of this could be changing “how to cook spaghetti” to “spaghetti how to cook.”
Singular vs. Plural Tags
It helps to use both the singular and plural versions of a word in your tags in many cases. That way, it appears in both instances whether a user searches for the singular or plural form of the word. If you used the word “egg” in your tags, for example, you could also put “eggs.”
Finally, an important thing to remember is to avoid using tags that don’t relate to your video. You shouldn’t use tags simply because they are trending or searched a lot to get more views on your video. If you rank your video with a tag that’s irrelevant to your video, and that’s clear by the video’s title, you would be violating the YouTube terms of service. Even in the slight chance that YouTube finds it, they could potentially ban your channel. It simply isn’t worth the risk to try and get more views.