After you have set up a TikTok business account and have gotten an idea of your marketing strategy, you may be wondering how to begin creating videos for your business. It can seem overwhelming trying to look at the thousands of other videos companies have made for inspiration, and it’s hard to pinpoint the best tactics to use when creating your own. This article breaks it down into several easy steps for you and provides some examples for you to create a TikTok video for your business.
Pinpoint the Content for Your Business
When brainstorming how to create a TikTok video, you first want to consider what your business offers. Does it provide physical items or general services? Is it a small business or a larger, more developed one? Depending on your answers, different types of video topics can work best for it. For example, a video showcasing your workspace is better suited for a small business where you create your products than a business that conducts online services such as copywriting. Users would be far more entertained watching a creative, crafty workspace in that scenario.
As you should know, TikTok’s algorithm shows your video to more people if it gains more interaction and a higher video completion rate. These can be checked and monitored with your TikTok business account to make sure you choose good video topics. If you selected a topic for a video that doesn’t quite match the style or content of your business, then your video is very likely to flop.
Making the First Video
After pinpointing your business content and some video topic ideas, you can start creating your first video. If you are still struggling with ideas, an excellent first video for any business is an introduction video. It can be short, quickly showcase some of your physics products if applicable, and generally tell users a few fun facts about yourself and your business. The more personal your business feels the more people can relate to it.
You can find other videos for inspiration by searching for videos with specific hashtags you’ll use. You can also utilize the Business Suite in your TikTok business account to see what’s trending and what could be used by you. With some video topics in mind, it’s time to start shooting your first video.
Choosing a Sound
When you shoot a TikTok video, you should choose a sound to use first. This sound accompanies your entire video and can be at top volume or a quiet background noise if you talk in the video. It’s a good idea to find out which sounds are trending through your TikTok Business Suite, as the video is likely to rank higher if you are using a trending sound.
Video Quality and Effects
Although it is a good idea to make sure you shoot a video with high quality to show professionalism, it doesn’t weigh in so much when it comes to user interaction. As long as the video is entertaining and eye-catching, users will generally interact with it and see the whole way through.
To make the video more eye-catching, you can utilize TikTok’s built-in video editing features. These features include filters, video speed, stickers, and text. Appropriately adding these to the video, and not in excess, can help make the video far more appealing and exciting. You can also use other editing apps such as Canva for this effect.
Hashtags and Caption
When you are finished shooting and editing your video with effects, it’s time for the final part before publishing. TikTok allows up to 150 characters for a caption, so you want to keep your captions short yet effective. Be sure to write a caption that reflects your business’s style and content, and make sure it sounds authentic. A conversational tone is vital to make your business account sound more relatable and personal to users.
For hashtags, you should use no more than seven on a single video. Any more than that, and it might take up more space on the bottom of your video and clutter it up. Try to find hashtags that are potentially trending, but not those with more than a million videos. Your video could quickly become lost among that many other videos. You also want to find hashtags that relate to the video topic and your business to reach your target audience.
Future Video Creating
After you have posted your first video, make sure to check the video’s analytics to determine whether or not it was successful. If it was, then continue making videos that follow a range of that particular style. If the video wasn’t as successful, figure out what went wrong. Did the video match the content of your business, or did you incorrectly use some hashtags?
It’s normal not to get a hit on the first video, and it’s encouraged to keep trying new topics and video ideas until one becomes popular. If you’re still struggling with finding ideas for any future videos, there are a few you should consider.
A Day in the Life
These types of TikTok videos are usually a minute long and follow a vlog style. In these videos, you can show followers what a typical day looks like for you. This video can include how you get ready to start working on orders, services, and even tedious things such as paperwork and phone calls. It gives a personal touch to your business and lets users understand the work behind it.
Meet the Team
This video topic is excellent if you and a few others are working on your business, going along the same idea of letting users get to know you personally. You can allow each team member to have their video to introduce themselves, or do one together in a longer video.
Most Requested Service
If you are a service-based business, this TikTok video topic can allow you to share some of your services. You can also highlight one of your most requested services and describe it in detail for other users to know. This video can help users understand what they will be getting from you if they sign onto it.
For small businesses or businesses that sell physical products, this video topic is a great addition to do. You can showcase some of your best products and give a quick summary of what each is and what they can do.
Announcing a Sale
Finally, this TikTok video topic is best when you finally have a good following on your TikTok business account. If you’re having a limited-time sale on what your business provides, you should share it with any potential customers you have on TikTok. You can inform users about any specific instructions about the sale and how they can take advantage of it while it lasts.