Ever wondered how specific YouTube videos/channels get a lot, I mean, a whole lot of views?
Ever thought about how to create youtube tags to get more views in 2021?
Of course, you have! Everyone has!
So, get a chilled can of soda, sit back, prop your feet up on the high-density fiberboard table in front of you and read to the end. Yes. To the end!
How The Platform Rank Videos Using Youtube Tags
YouTube is the second-largest search engine (yes, search engine, only for videos) globally. Close to 5 billion videos are uploaded and watched on this online platform every single day. By extension, it handles a large volume of data on their server, database, or whatever tech-lingo you want to call it. To handle this express load on its server, YouTube programmed an algorithm to find videos based on the search query inputted.
The YouTube algorithm is programmed to emphasize tags on videos for views and ranks the videos with the closest search query (or tag, depending from which angle you want to see that). In a nutshell, if you want more views, more revenue, and higher video/channel ranking, then you’ve to optimize the video tags a little more.
What Are YouTube Tags?
YouTube tags are hashtags (like on Twitter) attached to a video, where you can write the words and phrases (generally, call them keywords) related to that video. It helps YouTube SEO to find what your videos are about and who is your target audience.
For example, you are making a video on “how to make lasagna.” Keywords will be “lasagna,” “cook lasagna,” “lasagna preparation,” amongst others.
So, when a query text enters as “cook lasagna” on a YouTube search, the YouTube SEO crawls, finds, and brings videos with “lasagna.”
How to place and Use YouTube Tags?
The limit for characters (alphabets, numbers, keywords) in a YouTube tag is 500. So, using that tag effectively is vital. Use high search volume and low competition keywords on video tags. Search volume refers to the number of times a specific keyword was searched on YouTube per period. Moz, Google Search Console, SEOProfiler, and SEMRush, to mention a few, are popular keyword search tools used online today, and VidIQ and TubeBuddy are popular video search tools.
- Particular Tag
It is a one-word keyword, which describes the video in a single word. It should be specific to the content. Ensure to include 4 to 5 particular keyword tags. For example, my video is about “how to ask a girl on a date.” Therefore, my search query will be something like “ask a girl on a date.”
- First Tags
Also, we have first tags, whereby the algorithm focuses on the first word of your search and, as such, should be the word more specific to the video you’re searching for. Use your target keyword in the first tag.
- Long-Tail Tags
Then, long-tail tags. Long-tail tags are multiple words describing the video. YouTube algorithm loves long-tail keywords/tags. Typing long words in the YouTube search box allows the algorithm to be more specific. As spelled out earlier, the longer a query, the bigger the chance of getting the required video.
It differs based on video search volume, exposure, category, and competition. Avoid using stop words like “the, a, an, in” and conjunctions such as “and, or, but.”
- Generic YouTube Tags
They are general words that describe the video as related to categories or themes.
- Competitors Used Keyword Tags
Lastly, monitoring a competitor’s videos/channel is a neat trick to know which keywords, which tags, and which approach to building your style. Looking at their keywords can also help determine your keyword tags. This can be done in two ways; using the view page source and using the TubeBuddy tool.
How to extract competitors keywords
- View Page Source
This option is only available to you if you’re familiar with HTML and related stuff. Otherwise, go straight to the second option. Now go to the particular video and right-click right on it. Options appear, of which “View Page Source” is one of them. Select this option – this will take you to another tab, where the HTML page string interface will be opened. Just click Ctrl +F and search “keyword.” The keywords appear in brackets, separated only by commas.
Using the TubeBuddy toolTubeBuddy is the YouTube certified browser extension, basically used for channel management for YouTube, meaning it is involved in the channel ranking and revenue aspect of YouTube. Install TubeBuddy as a plugin on your browser. Play your competitor’s videos, and you will find the details needed beneath or on the right side of the video. At the bottom right corner is a button named “Copy Tags,” which can copy all keywords in text (txt) format.
TubeBuddy can also analyze the best time for posting, publish straight from Youtube to other social media platforms such as Facebook and Twitter, translate languages in-video, and a lot of different functions. Pricing is about 5 dollars a month. Purchase the software to unlock all capabilities.
- Keyword Tool
With the keyword tool, you don’t need to stress how to create youtube tags to get more views in 2021. At almost 200 dollars a month, Keyword Tools lists out trending YouTube keyword tags, search volume, and competition data. You can also get info on search volume by location.
- Ahref’s Keyword Explorer:
Formerly a Youtuber, Ahref and his team have created a keyword finder tool at 99 dollars a month. It is simple to use, functional, and with a lovely white background laced with intermittent blue bars. You want to try it out.
Adding Tags to YouTube Channels
It would be weird if you weren’t able to do this after all. Rather than pin tags on each video in your channel, you can have your channel known for a particular kind of video by the tags on that channel. Search queries on specific topics would always lead subscribers to your channel, not unlike for single videos. Better put, a channel associated with a particular sportsperson will always pop up as part of the options when searching for any random video of that sportsman, even if the video being sought for is not uploaded on that channel.
When considering creating youtube tags to get more views in 2021, it is essential to pay attention to your video uploads and channels on YouTube, now that you know much more about them. Remember, more attention means more views, which brings more revenue. More attention on your tags and how to post them guarantees more views which brings more revenue.