How to Increase Engagement on YouTube in 2021
One of the most essential parts of creating content on YouTube is increasing your engagement. Most people do not realize that the solution to increasing engagement on YouTube in 2021 is quite simple. The answer is YouTube. Most people think that social media is the key to improving their channels engagement. The problem is that social media plays a much smaller role in the success of many YouTube channels. New content creators on YouTube do not realize the vast number of tools that are at their disposal. You need to understand the amount of knowledge there is just sitting on YouTube waiting to be used for success. There are multiple ways of driving traffic and boosting your engagement on YouTube. Let me introduce some of those to you.
Research Similar YouTubers That Share the Same Niche as You
If you need to increase engagement on YouTube in 2021, find other YouTubers that share the same niche as you. Why? Chances are there are going to be others who have a much larger following than you currently. You need to dig into some of their videos. Find out what they talk about, how they talk about topics, and what followers seem to like about this channel. Compare the way they share their content to yourself. What could you do better? If they have a post that lists three ways of doing a particular activity related to your niche, create a video that details five ways. Compete with the competition.
Also, other people may have discovered successful ways of boosting their traffic, and the idea never crossed your mind. Everyone thinks differently than the person next to them. It is not an insult to you. You may be doing something on your channel that could benefit another YouTuber. There are new ideas and new ways of doing tasks all around you, all the time.
Pick the Topic that Benefits the Growth of Your Channel
After you do the initial research into your niche and other YouTubers, you need to decide what topic in this niche will benefit your channel the most. Most niches have multiple different angles that you can create content. Looking into the content of others can give you insight into what is working for others and what is not. For example, if your niche is in household cleaning and you find that followers of a more successful channel like hacks for cleaning. The followers of this channel want more efficient ways of cleaning that does not hurt their wallet. Instead of making a video based on cleaning particular parts of your house, you would need to focus your topic on the same content as the video you watched.
Furthermore, the competition you see around you is your ticket for success. Doing your research into your niche and learning what the followers want will guarantee success in increasing your engagement on YouTube in 2021.
Older Videos Versus Newer Videos
Most people assume that it is recently posted or new when you are looking for the most popular content. They do not realize that most videos will have a surge of traffic when they are first published. It is perfectly normal for a new video to gain a large following and quickly. What is more impressive is the traffic coming from older videos. When you are looking to increase engagement on YouTube in 2021, go for the older videos. These videos have stood the test of time. Weeks, months, and years later, traffic flow has remained steady. The popularity of this content has remained constant. Those are the types of videos that you want to model your channel after.
In addition to this, when you model your videos after videos that have been consistent through time, you could be included in the suggested videos for this channel. This successful channel could be your ticket to increasing your engagement with your followers. If your content is being suggested under a video that they enjoy, there is a significant chance that you will receive traffic because of this.
Creating a Library for Your Content
An excellent way to increase engagement on YouTube in 2021 is to create a library for all your content. After you have done your research and your content reflects what is popular on other channels, you need to create one access hub. Creating a library on YouTube for your content not only makes it easier for your followers to watch, but it lays out all your content for the follower to see at once. They got on YouTube that day and selected one of your videos, and then they were directed to a library full of other content by you. Consumers like efficiency, and they want even the simplest of tasks to be as easy as possible. Creating a library does just that.
Building an Email List
Lastly, another great way to increasing engagement on YouTube in 2021 is to create a mailing list. Email is personal. Remember that. Creating an email list for your followers builds a relationship with them. It builds trust. When you make content on YouTube, every view, like, or subscriber is part of an algorithm. Having your email list is solely yours. You have complete control. Having an email list is also an efficient way of letting your subscribers know what you are posting or what is going on with your YouTube channel. You also have the option of opening a line of communication to your subscribers. It is a more personal way for them to get to know you and for you to get to know them.
Learning is Key to Being Successful
Although this may seem like an easy task, keep in mind that building a following of viewers is not easy. Not only do you have to create content in a niche that they are fond of, but you must be even more specific to be successful. Do your research. Branch out and experience other content creators on YouTube. There is no telling what you will learn from them.