More than one billion people use Instagram monthly, and around 90% of those users follow at least one business account. In 2021, with these numbers only growing, it’s safe to say that marketing your business on this social media app is essential to helping your business grow. As that can sometimes seem overwhelming and challenging to get started on, this article summarizes a way to kickstart your Instagram business account.
Instagram Business Account
As with any other social media app, the first thing to start to market a business on Instagram is to create a business account. An Instagram business account allows you to view your profile’s insights, such as your follower count, content interactions, and how many people have reached your account. You can further use this to look at your insights on each post you will soon make. You can start a business account in two ways: Opening a new account first or using a personal account you already have to switch over to a business account.
Creating a business account is done by tapping on the hamburger menu in your profile’s upper right-hand corner. Once a pop-up menu appears, click on “Settings,” and on the screen it takes you to, click on “Account.”
Under “Account,” you should see an option at the very bottom labeled “Switch to Professional Account.” Click it, and from there, you will be able to set up your business account. You can select a category your business fits in and further edit your profile to include additional information such as your website, add action buttons, and contact options. You also have the opportunity to now connect to your business Facebook account, should you have one.
Creating Posts for Your Business
With an Instagram business account now set up, you can start posting for your business. You want to make sure that every post is optimized, generates interaction, and gets shown to your target audience.
Although this may sound irrelevant, sticking to a business aesthetic can give your profile more appeal when a user views it. If your posts look visually random or disjointed from one another, they can appear messy. Remember, Instagram is almost entirely about visuals. An example of a business aesthetic could be a color, a general object such as people, or anything art-related. Every post you make doesn’t have to follow this aesthetic forever, you can gradually change it every nine posts or so, but the main idea is not to change it with each post.
Having Great Photos
A general rule of thumb is to have clear and high-quality photos for your posts for users to stop scrolling and look at them. This doesn’t mean that you need to have a high-quality camera or be a fantastic photographer; the camera on your mobile phone is perfectly fine. Some quick tips for better photos include using natural lighting, trying different and flattering angles, making sure the background isn’t too busy, and avoiding harsh lights.
You also want to make sure every photo isn’t nearly the same. Change up the action or some items in the background that stay within your business’s current aesthetic. That way, each post looks new, engaging, and clean with the rest of your posts.
Compelling Captions and Useful Hashtags
Although Instagram is mainly a visual social media app, you can’t correctly market a business without the proper captions and hashtags anywhere. On your posts, write captions that relate to your business style. Do you use emojis, and does that match your business’s voice? Do your captions need to be lengthy and explain a lot, or will users be able to know your business by a single word? Try to shy away from repeating the same format, as that can begin to sound dull if a user is scrolling through your profile.
For hashtags, it is similar to any keywords you would use. As always, make sure to use ones that relate to your business, the photo, and the post’s topic, especially if it is currently trending. Hashtags that don’t relate to your post can hinder its appearance to your target audience. Using tools such as Keyword Tool can help you search for hashtags that will benefit your post the most.
If you are committed to using an Instagram account to market a business, you need to post consistently to give your followers a steady stream of new content. An excellent post schedule to follow is to post at least once a day, but no more than three times. Posting once every other week or month can result in a loss of interest and a further loss of followers, as users tend to unfollow an account they think is no longer active.
If you are generally busy on some days, or as the rest of us, need and deserve a vacation now and then, you can utilize a social media management tool for scheduling and publishing posts for you that you made ahead of time.
Finally, now that you have captivating posts for your business account, you can direct users to your shop or website with Instagram Shopping. This is one of the more critical steps to market a business on Instagram, if applicable. Although slightly complicated, you can set up an Instagram Shop by connecting your Business Facebook account as well as its shop. Doing this lets any item published on your Facebook get added to the shop on your Instagram business account. On Instagram, you have the option to tag your products in a post, allowing for users to click and access your goods and services.
If you aren’t afraid of spending a few bucks, another way to add an easy, clickable link directly to your website on your post is to promote it. Doing this can allow you to delay having to go through setting up an Instagram Shop. This also significantly benefits from showing your post to a larger targeted audience and is potentially beneficial when first starting. Once you have a large following, you won’t need to promote your posts any longer.