On average, an estimate of over 500 hours of content is uploaded to YouTube per minute. It can be challenging to get your video to stand out against the others with that many videos. One excellent way to solve this problem is to title your YouTube videos to get the most views out of them. A title can act as a first impression and introduce the video to viewers, so it is crucial to optimize it.
The Title Needs to Match the Content
Before diving into creating a YouTube title, a few things must be kept in mind. First, no matter how good the title of the video is, it still won’t do well if it doesn’t match the content of the video. The same goes for if the video’s content is lacking. To match the content of the video when creating a title, ask yourself, “What is this video designed to do? What do I want the audience’s takeaway to be from this video?”
Titling Your YouTube Videos
There are multiple different tricks to optimizing the titles of your YouTube videos. About 65% of people who use YouTube are looking to solve a problem, so it’s essential to keep in mind how you want to set up your titles.
When there is a “without” in the title, it piques the viewer’s interest because the title implies the video will show the viewer how to get something done without an extra step they are trying to avoid. An example of using this method is “Make a Table Without Using Expensive Supplies.” A viewer that is trying to make a table without having to buy expensive supplies, in this case, will see this video as a solution and click to view it.
Using “How to”
This method is one of the more popular ways of titling a YouTube video, as it offers a straightforward solution to people’s questions or problems. In addition, it is highly versatile and can show viewers how to make, create, or perform many different things. “How to Start Saving Money for Retirement” is an excellent example of using it in a YouTube title.
Using “X ways to get a specific result.”
When using this type of title, the “X” is replaced with a number to give several ways a viewer can do something. You can heavily modify this to suit what fits your video content. For example, adding a number to the video title can give viewers insight into what the video will contain before clicking on it, making the video more appealing. An example of using this type of title could be “10 Best Ways to Decorate a Living Room.”
Using “This Item vs. That Item”
This title is suitable for showcasing and comparing products, especially if a new version of that product was recently released. An example of a video title like this includes “Shark vs. Dyson Vacuums. Which is better?” or some variation. You want to make sure you have what the two items are compared or contrasted in the video.
This type of title can be used a lot when explaining newbie mistakes to viewers who are just starting something. They are more likely to click on a video with “mistakes” in the title so they can avoid making those mistakes from the get-go. “Mistakes to Avoid When Making a Website” is an example of a title in this case.
Combining These Title Tricks
You can fit some of these together like a puzzle piece to form a singular YouTube title. It could be “How to Avoid These 10 Mistakes When Starting a Business,” for example. It’s good to vary up the way you use and combine these tricks to title your videos. If you repeatedly use the same trick, your videos can all start sounding the same, which isn’t too appealing to your viewers.
A Few Things to Consider When Making Your Titles
Despite now knowing how to optimize the titles of your videos, there are a few extra things you need to consider before you finalize titling your YouTube video.
Title Length and Capitalization
When looking at the length of your YouTube title, make sure it isn’t extremely short or too long. If it’s too short, it isn’t engaging, and if it’s too long, it can get lost in most search results. A recommended length is close to and no more than 60 characters. You also want to make sure you capitalize the first letter of words in your title. Doing this makes it easier to read and draws more power and attention to it. Remember, when capitalizing a title, prepositions, articles, and conjunctions are the exception unless they are at the first or last word.
You should use your primary YouTube keywords for your title, and you should place it as close as it can be to the beginning. This trick is especially the case when the primary keyword you intend to use is currently trending. That way, viewers can see what they are looking for within the first few words. Try not to add unnecessary filler or fluff to your title, as this inhibits the primary keyword and recommended title length.
Avoid Clickbait Titles
Make sure you avoid anything close to resembling a clickbait title. The result of most clickbait titles leads to views for the first minute or so of the video. The viewer then realizes it isn’t what they are looking for, and they stop watching. If you continue to use clickbait titles for your YouTube videos, your viewers can begin to mistrust what your videos’ content is and decide not to watch them at all. In addition, YouTube’s algorithm can detect when you release videos to generate views rather than solve a problem or provide entertainment. This issue will lead to YouTube not showing your video to viewers when they search for related topics.
Finally, you want to research what your competitor’s videos are. There is a good chance that many others have created the same video and similar title to what you are about to create, and doing the same won’t help your video stand out. Instead, you can find about five similar videos and improve upon or learn from them.