How to Write the Best Instagram Captions and Hashtags

Along with every Instagram post comes the option to add a caption along with some hashtags. Although they might not seem as crucial as the eye-catching image, captions and hashtags can add something more to the photo, increase traffic to your website, and help you get more followers. If you find yourself struggling with how to start writing or what hashtags you should use that would best benefit your post, this article walks you through how to write Instagram captions and hashtags. 

Writing the Best Instagram Captions

The best Instagram caption provides content, personality, and a call to action for those who see the post. Typically, you can break down a caption into three separate parts: The first line, the call to action, and consistency. 

The First Line

To begin, the first line of a caption should be engaging and draw users into reading the rest of your caption. The trick is to get that attention-grabbing part of the caption before it is truncated or shortened in a user’s feed. After 125 characters, users would have to click “more” to see the rest of the caption, and if they aren’t drawn in enough yet, they will scroll past the post. An example of a first line could be “Thanks to this famous company, we are now able to provide a new line of products for your everyday needs.” 

Call To Action

After getting users to read past your first line, the next part of your caption should include a call to action. This call to action can be as simple as asking users to like or comment on the post to increase the post’s engagement. This call to action can be written as, “Comment your similar story below” or “Like this post if you agree,” for example. Doing this will bring community to your Instagram profile and increase the post’s exposure based on how Instagram’s algorithm works. 

Along with using a call to action to increase the post’s engagement, you can also direct traffic to your website. Doing this can include statements such as “Click the link in my bio” to refer users to both your Instagram profile and the website you have linked in your profile bio. Since Instagram only allows you one hyperlink in your bio, you can utilize if you have multiple sites you want to give to users. 


This part of caption writing is good to keep in mind for anyone, especially for those who are business owners. If you have a business and use Instagram posts to help it grow, you want to make sure you have a consistent voice. This consistent voice could be your business personality, how short or long your captions usually are, and whether or not you use emojis. 

A majority of users find trust and security in a brand that has a consistent voice. Ensure not to vastly change this with every post, as it can confuse users and build mistrust with your business. As a tip, it is better to use a more informal voice in your captions to make it more personal rather than seeming stuffy.

Writing the Best Instagram Hashtags

After a caption comes the place for inserting captions into your post. These can fall into space after the caption ends or after a line break. Either way, hashtags should be optimized so they best benefit your particular post and reach an extended amount of your target audience.

Related and Engaged Hashtags

On average, you should use 11 hashtags on an Instagram post, but the maximum amount is 30. Over time, you will determine what amount is right for you and consistently stick to that amount. It may be tempting to use popular hashtags, but it’s better to find those related to the intention and what your Instagram post discusses. The first hashtags you want to think of adding should be common words or ones that your audience might commonly use related to your post. An example of this can be “traveling” or “airplanetips.” 

You should also use hashtags that have an active and engaging community related to them. Typically, the more specific This will include a bit of research beforehand. Still, it is well worth it in the end. “instagramforbusiness” is an example of an Instagram hashtag you can use. It is specific and includes an engaging community that follows it. 

Business Hashtag

For those that have a business, you can create your business hashtag. Doing this allows users to quickly find all your posts and enable others to use your hashtag to engage with your business. This business hashtag could lead to a more extensive post engagement and more followers in the long run. An example of this could include the name of your business. It can also have a string of words that pertain to something specific to your business. 

Final Tips

Now that you have ways to begin thinking about writing your captions and hashtags, there are a few final tips that could be helpful overall:

For longer captions, add line breaks to make it easier for the user to read and digest. Long paragraphs of writing can seem tedious and lengthy to read and cause users to scroll away. Another trick is to write your Instagram captions in batches. Writing them in batches can prevent a writing block from occurring when trying to settle into the groove of caption writing once more every other day or so. Doing this trick also benefits from making sure that your voice is consistent throughout your posts, ensuring that you are writing the best Instagram captions. 

As for hashtags, try not to use irrelevant hashtags in your Instagram posts, as it will cause the algorithm to show your post to the wrong audience. The use of insanely popular hashtags can also harm your post, as it can easily get lost among a sea of others if it doesn’t stand out as much. An excellent way to make sure the hashtags you are using truly work is to view the “Impressions” section under a particular post’s insights. If a high number of impressions are from hashtags, it means that you are using the best Instagram hashtag you could use for that post.

Also Read: 10 Tips to Help You Improve Your TikTok Marketing Strategy

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