Is SEO still relevant in 2021? Short answer: YES! SEO is more important than ever!
Here’s why we think SEO is still relevant in 2021. Business dealing with low organic traffic views to one side is more than likely a result of bad SEO.
SEO has been around for more than a decade and now makes up a large share of traffic for successful websites.
What is SEO in 2021?
To understand the true meaning of SEO, let’s break it down and have a closer look at the parts:
Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the internet. The crawlers bring all those 1’s and 0’s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
Relevant SEO Factors in 2021
What factors make SEO relevant in newer search engine algorithms? Authority, Relevance, and Trust are the three pillars of SEO. For a moment, think back to the time before the internet and how you obtained information.
Take, for example, Ivan Pavlo, a psychologist who is known for classical conditioning. Before the internet, if you wanted information on Pavlo and his theory of classical conditioning, you may have visited a nearby university to speak with a professor for information and insight. You also had the option of calling the local library and asking the librarian to assist with the best psychology books. In both cases, this is a decision of the authority.
The relevance to a given topic is significant; for example, if you have a topic about dogs, the number of links doesn’t matter because you will never rank for queries about homemade soap.
Consider a site selling psychology books to college students. For this site to be highly relevant, you would get a link, for example, the Journal of Clinical Psychology. The Journal of Clinical Psychology could likely provide the students with information on what and where to purchase the necessary books for their course.
The value of a link is based on the relevance of the linking site and linking page. In the past, Google offered a page rank on the Google toolbar; this is no longer the case. professional SEO now uses third party metrics such as
Domain Rank and URL Rank from Ahrefs.
Domain Authority and Page Authority from Moz.
Citation Flow and Trust Flow from Majestic “Link trust is the inherent value a user places on the link they are thinking about clicking on.”
Users may have concerns about how trustworthy the link may be and what type of site it could take him or them to.
The possibility of clicking on a link that could take you to spam, unwanted pop-ups, and or a site that has the potential of causing a virus in your device.
Factors in choosing a site can be based on pictures, the title, and a brief description of the content.
Quality Content: High ranking content refers to in-depth content that covers a broad spectrum of its respective subject.
Backlinks: Backlinks remain the most vital ranking signals in Google’s search algorithm. The more links you have from multiple high-authority domains, the better your chances to rank well for top keywords.
Mobile Compatibility: On November 4, 2016, Google announced indexing primarily for mobile devices. This means that a website’s compatibility with mobile now directly affects its search rankings. In the past, web designers built desktop versions first, then mobile. Today, with mobile usage surpassing desktops, websites should prioritize mobile versions to provide a better user experience.
Page Speed: With a mobile-first indexing approach from Google, page speed has become more crucial than ever. Websites with slow page speed will have a harder time ranking at top results. Google’s goal with these updates is to provide users with search results include sites that provide the best user experience.
HTTPS: This is an official ranking factor as of Aug 2014, when first announced on the Official Google Webmaster Central Blog. The official quote was, “Security is a top priority for Google. Web developers invest heavily to ensure that our services use industry-leading security features such as strong HTTPS encryption by default.
What’s keeping SEO Relevant in 2021?
But search engines like Google are constantly improving their algorithm and Voice Search to combat older and outdated SEO tactics.
Let’s not get overwhelmed or intimidated by all of this.
Google is constantly evolving itself, with between 500-600 updates and tweaks every year!
Here are a few of the latest updates.
An update to how we generate web page titles. SEO is still relevant in 2021 with this new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our new system is producing titles that work better for documents overall, to describe what they care about, regardless of the particular query.
Learn how to improve your content with Search Console Insights. Google is introducing a new experience called Search Console Insights. This experience joins data from Search Console and Google Analytics, intending to make it easy to understand your content’s performance.
Video SEO best practices for e-commerce. Videos can appear on the main Google Search results page or the Videos tab