Live Streaming in the World of Digital Marketing
Live streaming is an up-and-coming technique being used in the world of digital marketing. Hence, brands have been embracing live streaming on social media applications within their marketing strategies as an excellent way to engage with target audiences. As a result, brands have the chance to interact with the world while broadcasting using social media websites such as Instagram, TikTok, and Facebook.
Reasons Live Streaming Can Benefit Your Marketing Strategy
Studies about live streaming from 2020 have shown that 82% of audiences prefer live-streamed videos to social media posts. Given these points, more brands are live streaming on social media than ever before. Neglecting a brand’s online presence and missing out on live stream opportunities can harm a brand’s marketing strategy. As a result, exploring the advantages of live streaming will convince you that your brand needs to jump on board the live streaming train straightaway!
Here are 9 reasons live streaming can benefit your current marketing strategy:
- Strengthen Internet Presence
- Authentic Interaction with Audiences
- Encourages Audiences to Engage
- Keep Up with Current Trends
- Reach New Audiences
- Influence Audience Perception of Brand
- Live Promotion
- Maximize Profits
- Increase Conversion
Take these reasons into consideration when deciding whether live streaming is the right choice for your brand’s marketing strategy. Brands can use live streaming to promote current specials or unveil new products and services. On the other hand they can also use live streaming to engage with audiences and build upon the brand’s presence on the internet. Read on to learn more about why live streaming can benefit your current marketing strategy.
Strengthen Internet Presence
Firstly, a brand’s internet presence is more important than ever before. Society is turning to internet technology for a significant portion of their daily needs. All in all, live streaming can help strengthen a brand’s internet presence and personality. If brand associates are features within the live stream, it creates a more personable impression.
Authentic Interaction with Audiences
Secondly, live streaming gives brands a chance to have authentic interactions with targeted audiences. Typically, audience members can type comments or questions into the live stream chat. Brand representatives featured in the live stream video can offer immediate responses. This creates an opportunity for audiences to communicate with the brand.
Encourages Audiences to Engage
Thirdly, live streams encourage audiences to engage with the brand. Forming a relationship with audiences through live streams can entice audiences to engage with the brand. Providing a call-to-action within the video can further encourage audience engagement. For example, doing product giveaways in exchange for interaction on posts can increase engagement.
Keep Up with Current Trends
Fourthly, live streaming is an excellent way to stay up-to-date with current marketing trends. There are several different types of trending live streams that brands are taking part in. Check out one of these live streaming ideas to keep up with digital marketing trends:
- Question and Answer Sessions
- Customer Support Sessions
- Live Event Viewing
Live streaming these videos can be a valuable tool to add to your current marketing strategy. Try one of the ideas listed above to engage with consumers. Using these methods can help strengthen the brand’s relationship with target audiences. These methods can also help brands to connect with audiences authentically.
Reach New Audiences
Brands can reach new audiences through live streaming on social media. Apps like TikTok or YouTube allow users to encounter live streams from accounts they are not already following. Users can access any video streaming live at that current moment. Therefore, this creates an opportunity for brands to reach new audiences through live streaming.
Influence Audience Perception of Brand
Moreover, brands have the chance to influence the way audiences perceive them. By creating a personable online presence, brands can produce a positive image of themselves on the internet. Live streaming is an excellent way to build a trusting relationship with target audiences. Therefore, adding live streaming to your marketing strategy can help improve the audience perception of a brand.
Incorporating live streaming into a marketing strategy can provide free live promotion for brands. Rather than paying for advertisements, a brand can go live to demonstrate products or services to target audiences. Similarly, brands can also use live streams to make announcements about upcoming offers or new merchandise. Furthermore, brands can update audiences on all the latest information with live stream videos.
Statistics say that consumers are 64% more likely to buy a product online after viewing a live video. Accordingly, using live stream videos within your marketing strategy can advertise directly to audiences. Providing a call-to-action or demonstrating products within a live stream is an excellent way to entice consumers to make a purchase.
Increase Conversion Rate
Brands can increase sales conversion rates by adding live streaming to their digital marketing strategy. Case studies have shown that live streams can grow sales conversion rates up to 67%. Audiences are more likely to click through to a website after watching an entertaining live stream. This is one of the most significant benefits of creating an online presence through live streaming.
To sum up, live streaming can be tremendously beneficial to incorporate into a digital marketing strategy. Developing an internet presence can help brands produce a more personable impression towards target audiences. Creating a trusting relationship with audiences can help brands maximize profits and increase engagement with online content. Ultimately, more and more brands are choosing to live stream each day to stay connected with consumers.
The nine reasons above should be enough to convince you that your brand needs to be live streaming as a part of its marketing strategy. In reality, you could be missing out on reaching new audiences and free advertising! Facebook, Instagram, and TikTok are excellent social media platforms to start with when beginning to live stream videos. In conclusion, live streaming is a brilliant way for brands to increase consumer engagement. Get started today to expand your current marketing strategy using live streaming through social media.