The internet provides a wide range of opportunities for businesses looking to widen their audience reach. Your business content has a chance to go viral, circulating rapidly amongst internet users and bringing attention to your brand. Social media marketing is a terrific way to grow your current following. If your goal is to go viral, you must explore the different platforms available to share content. By using different platforms, you can reach new audiences and bring organic traffic to your web pages. Instagram Reels is an up-and-coming platform that you can be using to increase your following.
What is Instagram Reels?
You may be familiar with Instagram as an image-sharing social media platform. However, in the past two years, this platform has evolved to keep up with the changing times. Nowadays, audiences are seeking bite-size pieces of information, especially in the form of videos. Because of this, platforms like TikTok have exploded in the past few years. To keep up with competitors, Instagram released the Reels update. With Reels, users can create and watch short videos ranging from 3 to 60 seconds in length.
Why should I use Instagram Reels?
Reels can be used as a tool to grow your Instagram following successfully. With 1 billion monthly users, Instagram is an important platform to use if you want to reach larger audiences. The latest algorithm updates on Instagram tend to favor accounts that are active and posting Reels. If you aren’t producing Reels videos, it can be more challenging for you to expand your Instagram account. It’s essential to keep up with what is trending to appeal to consumers. Monitoring social media can help you see what type of content is most popular. Social media is an essential tool for growing your brand or business, and when used properly, you can use social media platforms like Instagram to make your business go viral.
10 ways to help your business for Viral with Instagram Reels
Simply posting a short video to Instagram Reels won’t make your business go viral. You must understand your target audiences and Instagram algorithms to reach more users. If you don’t take the necessary steps to produce Reels, you will struggle to gain views on your content.
Try these 10 things to help boost your Instagram following:
Post videos that reflect your business or brand:
If your business is a clothing company, you’ll want to create videos that involve fashion and show off your products. If you sell self-help books, you might want to create an engaging video that gives tips for navigating life. It’s essential to understand what you want your audience to gain from these videos.
Use the right video size:
Vertically shot videos are the most compatible with Instagram Reels. Like TikTok videos, audiences are more likely to watch the video if it can be viewed full screen without turning their phone sideways. The ideal video size you should aim for is 1080 X 1920 pixels, with an aspect ratio of 9:16.
Grab attention within the first three seconds:
When audiences scroll through Reels, they tend to scroll past a video unless it captures their attention within the first three seconds. Nowadays, people’s attention spans are shorter than ever, so keep your content captivating and engaging yet concise. If you can snag a viewer’s attention from the start, they’re more likely to complete the video, which can boost your views.
Avoid TikTok watermarks:
You may already be using TikTok to create short videos, and if so, it can be tempting to repost these videos to Instagram Reels to save time. It’s OK to use the same content between the two platforms, but be sure to remove the TikTok watermarks from your videos when posting to Reels. Since TikTok is a competitor, Instagram’s algorithms stifle content that has TikTok watermarks.
Use text captions in your video:
Statistics say that 85% of mobile videos are watched on mute. If your video has dialogue but no captions to match, you’re likely to get scrolled past. Take the time to create captions for your Reels video. Even if there is no dialogue within the video, using text at the clip’s opening can be an attention-grabber.
Interact with potential audiences:
It’s always a good idea to interact with audiences to increase engagement. Use the content in your Reels that encourage your audience to interact with you. For example, suppose you’re an entertainment blog creating a video about the Top 5 Music Albums of 2021. In that case, it could be engaging to ask your audience to post their favorite album in the comments.
Use trending songs and challenges:
Paying attention to current trends and challenges can help you create content that is high in demand. Using trending songs and participating in challenges can give your content a greater chance of going viral. Staying up to date with the latest trends can also provide extra inspiration for creating fresh content.
Include hashtags in the caption description:
Before posting your video, Instagram will require you to add a caption description to your Reel. Keep the description itself concise, but be sure to include 5-10 relevant hashtags in the caption. Hashtags are essential for most forms of social media posting, and on Instagram, they can massively improve your visibility.
Post daily at peak engagement times:
If your target audience is people living in your city, you would want to post in the morning or evening of your current time zone. When aiming for an older audience, you wouldn’t want to post late at night but rather at a time when more older people are awake. Understanding your target audience can help you pinpoint the peak viewing times for your Reels. Be sure to post daily because followers enjoy consistent content.
Share to your story and newsfeed:
If you already have a decent following on Instagram, sharing your Reels to your story and news feed is a great way to ensure your followers can see your content. The Instagram algorithm can be tricky sometimes, and your followers won’t always automatically see your Reels. Sharing your story and news feed can help boost your views and bring your content closer to becoming viral.
Get started today!
Instagram Reels is entirely free to use and can be tremendously beneficial to your business. When created properly, your content can go viral and reach millions of new consumers. Use these tips to produce fresh new content for Reels and watch your account grow organically.