Writing for SEO can be a tricky task, especially if you aren’t familiar with the necessary elements. You may think that using your keyword as much as possible is what SEO is all about. While your keyword is very important, over-optimization is a thing. Maybe you think that good SEO writing features a lot of links. You aren’t completely wrong here either. Link-building is a major aspect of SEO, but only when done carefully and with consideration of your content. So what makes a piece of optimized content? We’re going to tell you. There’s a lot going on here, so we’ve tried to keep things in the order that you would actually do them when researching for and writing your content.
Do Your Research
Unless you are writing fiction or about something that you are a master in, you should always do your research on the topic and for your SEO. First and foremost, when writing your content, you want to make sure that you are not sharing incorrect or outdated information. This is a quick way to lose a repeat visitor. Research your topic to make sure you have the correct information, and also to review your competition. Second, and on the more technical side of things, you need to do your keyword and competitor research. Keyword research is important to make sure you are choosing the best keywords (normally high search volume with low competition).
Pay Attention to Search Intent
Search intent isn’t always clear for a particular keyword but is something that you can’t neglect as a writer trying to rank for SEO. The intent of a search on a search engine will tell you what it is that you actually need to write to satisfy your audience. Search intent can be classified into four categories: informational, navigational, transactional, or commercial. Informational is when someone is trying to learn something. Navigational is when someone is searching for a specific brand or website. Transactional is when someone is searching with the intent to purchase something. Finally, commercial is when someone is searching for information to help them choose the right product or service.
Making sure you understand the search intent of the keyword you’ve chosen can help you create quality content that is relevant to the people searching the keyword. This can help drive traffic by providing what it is that people want, rather than just writing content that doesn’t serve their purpose.
Write SEO Content for Your People
I know the point here is to catch the eye of the search engines, but how much would it matter if your audience doesn’t actually enjoy your content? It wouldn’t matter much at all. Your audience is the ones that are going to engage with your content. They are the ones that are going to like, post, and share your content to bring in new people. They are also the ones that are going to return for more.
Remember when writing SEO content to keep things simple and easy to ready. It may be hard to believe but there are plenty of people out there that read at a low education level. You want to make sure your content is accessible to as many people as possible. Also, make sure that your text flows. It is possible to make enjoyable content that is optimized. Don’t focus so much on keywords that your text is full of random keywords or broken up into awkward sections.
Focus On Your On-Page Optimization
Once you’ve got a great keyword and some quality SEO content, it is time to make sure that you are optimizing to the best of your ability. While there are things that may play a heavier role in your SEO, it is important to utilize everything you have. Everyone has to start somewhere and if you are still working on your backlinks, your on-page SEO could be what brings up your rankings.
There are quite a few on-page factors that should be noticed when optimizing your pages and posts for SEO. Your title should, of course, feature the SEO keyword. This is best when the keyword is at the very front of the title. A few of your headings should feature that keyword, as well. Another important area in on-page optimization (and this one hides away on the side sometimes) is your image tags. Include your keyword on all image tags. Keep your headings and image tags relevant, but make sure that you are using everything to your advantage.
The meta description is an additional on-page optimization feature. The meta description is what you use to get people from a search engine to your site. It is a short description that you are using to convince them that your site is what they are looking for. There a few tips for making the most of your meta description. First, use active voice. Second, include a call-to-action like “find out more”, “learn more”, or “try for free”. Third, use your keyword.
Pay Attention to Your Link Quality
Link-building is a major part of SEO and it is something that isn’t always easy to achieve. Search engines look for content with internal and external links. Your audience relies on your links to get to other relevant information. However, it is still important to make sure that you are using quality links. When linking to your own content, make sure it is relevant to the content you are working on. This is also important when you are placing external links. It is up to you to do the research to make sure that the websites you are linking to are: reputable, related, and valuable for your readers.
Finally, make sure that you have a link-building strategy in place. This will be there to help guide you as you are looking for backlinks. Remember that you want to build your backlinks in a consistent and trustworthy manner. Paying for backlinks or using unrelated sites won’t get you too far and could pose risks for your website.