Did you know that TikTok is quickly becoming one of the most popular social media platforms, especially among the younger generation. There are many brands that want to be on TikTok, but they don’t know where to begin on building their own TikTok marketing strategy.
In this article, we’ll take a closer look at 10 tips for developing your TikTok marketing strategy so that you can harness the power that this platform holds.
Why Establish Presence on TikTok?
For the most part, the younger generation doesn’t watch mainstream TV or listen to the radio. They are getting most of their information from social media outlets. Many times, they are employing ad blockers and don’t notice ads on websites. This means that brands are not getting the attention they once did.
However, on average, many of them are spending just under one hour on TikTok every day and they do pay attention to their favorite influencers. If an influencer suggests a particular brand, they take notice. Many brands do already have a TikTok marketing strategy mapped out- but if you don’t, this article will help.
Basics of TikTok
Even if you decide that you are going to use influencers for most of our marketing on TikTok, it’s still a good idea to open your own account and share your own short, snappy, 1-minute or less videos. However, you do not want to switch completely over to TikTok and ditch your TV ads. Plus, with your own account, you will be able to interact with others on TikTok through likes, comments, views, and shares.
Tips for Your TikTok Marketing Strategy
Now we’ll dive into some tips to help you develop a solid TikTok marketing strategy.
Use Appropriate Hashtags
Just like most of the other social media outlets, TikTok users add hashtags to their videos so that if someone is looking for a particular topic, their video will come up in the search results. There are benefits to a brand using hashtags:
- Increases reach of content
- Identifies competitors
- Helps you gain more followers
While its true that you should be using relevant hashtags, you will want to avoid the popular hashtags because you don’t want your videos to get lost in the other content. You want to stand out. You want to reach those who are most relevant to your products and campaigns.
Finally, don’t pile on the hashtags- this isn’t Instagram. When you add too many hashtags, it reduces the effect of your videos.
Follow the Trending Topics
You can also use hashtags by keeping an eye on what is trending and create/share videos that are relevant to that hashtag. Of course, society as a whole has a very short attention span and trends are always changing. Make sure that you keep an eye on TikTok and change your content when necessary to keep up with those trends. If you are sharing a trending type of video, find a way to make your stand out above the crowd.
Utilize TikTok Influencers
People don’t just randomly become influencers on social media. Instead, they take the time to build up their reputation for sharing quality content. Therefore, build relationships with these influencers and then use them in your TikTok marketing strategy to find new customers.
Regularly Interact with Comments on Your Posts
Just like other social media platforms, TikTok thrives on user engagement. Comments are one of the best ways to achieve this because you will be building conversations with your customers. Comments are ranked according to the number of “likes” they receive, so make sure to put some thought into them. Additionally, take the time to view other peoples’ videos and comment on them.
TikTok rewards users that post on a regular basis. The more you post, the more you’ll be seen, which means you’ll be more likely to gain new followers.
Utilize TikTok Effects
Since there are so many videos on TikTok, you’ve got to do something to make yours stand out above the rest. This is where the Effects come in to your TikTok marketing strategy. There are quite a few categories, so spend some time going through them and determine which is best for your video.
Make Your Videos Interesting & Use Clear Descriptions
TikTok has recently increased their time limit on videos from one-minute to three. Still, you don’t have a lot of time to get your message through. You want to avoid uploading videos that are clearly ads for your business. You want your videos to provide value to your potential customers.
Additionally, you’ll want to use clear descriptions that make sense and make sure that you phrase it in a way that will make people want to interact through commenting. Plus, a good description is critical for SEO, so be sure to include your most important keywords. Keep in mind you only have so much space though, so short and snappy is best.
Use TikTok Ads
There is a formal ad system on TikTok, which makes it easier to advertise. There are three types of ads offered:
- In feed native ads
- Hashtag challenge ads
- Brand takeover ads
Host a Hashtag Challenge
As mentioned above, one of the ad types offered by TikTok is sponsoring hashtags. The hashtag challenge trend is very popular because it helps the business increase brand awareness and engagement. Simply set up a challenge for your customers to share videos of themselves attempting the challenge and using certain hashtags.
Include Branded Content
As with other marketing strategies, a solid TikTok marketing strategy includes branded content as well. The majority of your videos will be entertaining or informing your audience and the more you build your audience, the more you can include promotional videos.
The truth is, most TikTok users ignore ads- so you need to take the time to build up your presence before jumping right in and promoting your business. Keep these tips for a good TikTok marketing strategy in mind and you’ll be gaining customers from TikTok in no time!