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Keyword SEO Google

Keywords and SEO

Keywords are search terms that people use on search engines to find information or relevant websites.  Basically, when you google and type in a word or phrase, you are searching for keywords.  Keywords are important because by designating and using keywords on your blog or website, Google is able to know that it is relevant …

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Marketing Strategy

Marketing Strategy: Planning for Success

A marketing strategy is your highest level of marketing planning, an overall plan that will help guide your marketing plans and campaigns.  It includes your company’s value proposition, target customer demographic data, key messaging, and more.  Using that information, your marketing strategy should combine all aspects of your customer’s journey and look into each department …

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