SEO, or search engine optimization, is where your website ranks in the search engine results when someone searches for a particular keyword. Therefore, to draw in more traffic to your website, you need to improve your website’s SEO. This article will explain 8 website development strategies that you can use to ensure that your website gets one of the higher rankings in the search engine results.
1. Analyze your Website’s Data
One piece of data isn’t going to tell you much- but when you take the time to examine lots of data, you begin to see the bigger picture. For example, if you’ve got a fair amount of traffic and only a few people don’t click on your call to action, then you probably don’t have any issues. However, if you have a fair amount of traffic and most of your visitors ignore your call-to-action, you probably need to make a few changes.
Information gleaned from Google Search Console traffic data, and user behavior reports can help you see the big picture. The GSC will track key metrics such as bounce rate, number of unique sessions, number of sessions, and more. The user behavior reports reveal how users behave once they’ve gotten to your website.
Take the time to go through the data and look for specific patterns. Find out how people are getting to your sites. Find out which pages are getting more traffic and conversions, and then use that information to make the other pages on your site successful.
2. Thoroughly Research Keywords
A website developer could pull a keyword out of thin air many years ago, write an article using that keyword, and then rank for that keyword almost immediately. However, it doesn’t work that way anymore.
There are now tools available to help you find keywords related to your niche and, more importantly, your business. You can use these tools to find your long-tail keywords that fit the intent of your prospective customers. Take some time to consider why they might be searching for that keyword and what kind of info they might want to find on a page about it.
Keep using these tools to develop more pages for your website. Then, take the time to write in-depth articles, providing as much info as you can on the topic.
3. Produce Valuable Content
Some experts in the area of website development strategies will say the best length for a blog post is around 1,600 words. However, this is just a starting place. Before you determine the best length for your content, do some research and find out the top ten SERP results of your primary keyword. If some of those articles are longer than 1,600 words, you might want yours to be as well.
Of course, keep in mind that it’s not all about length- but it does send a message to the search engines that you are offering more info. Plus, longer articles mean that people spend more time on your site- which means your page ranks higher in the search results.
4. Optimize Each Page
When you are building your website, make sure that you are taking the time to employ website optimization strategies for each page. Make sure to consider things such as headings and subheadings, metatags, and URL slugs.
You should be using your primary keyword in the heading, preferably near the beginning, and in one of your subheadings and the URL slug. When writing the body of your article, keep the keyword appearance between .5 and 2.5%. If possible, avoid going over the 2.5% because then you look like a keyword stutterer.
5. Optimize off-site SEO
This refers to how you draw traffic to your website, such as influencer marketing, social media activity, guest posts, and more. Additionally, backlinks are essential in the world of website optimization strategies. Ensure that you avoid low-authority sites because they will not help you and can have the opposite effect and harm your website.
6. Optimize Your Website’s Mobile Experience
These days, more and more people are on the go, which means accessing the information they need on mobile devices. Therefore, when implementing website optimization strategies, you mustn’t forget the mobile experience of your users.
The easiest solution in this area is responsive design. Some website development platforms have responsive design built-in, so you don’t have to spend any extra time or effort developing it.
7. Remember, Speed Matters
When it comes to website optimization strategies, speed is very important for both SEO and conversions. Think about it: if you are trying to visit a website and it’s taking forever to load, you’ll probably click the back button and find the information you need elsewhere. If you’re trying to fill out a form that doesn’t want to load correctly or submit because the website is slow, you’re likely to give up.
Luckily, you can use Google’s PageSpeed Insights to determine how fast your site is loading across all platforms. Plus, it offers suggestions of what you can do to fix any site loading issues you might be having.
8. Pay Attention to Backlinks
As mentioned earlier, backlinks are essential for your website. However, you don’t want just any backlinks. You want quality backlinks. When a reputable site links to yours, it signals Google that your site is credible as well. As your backlink profile begins to build, you’ll find that your pages are climbing the ranks. This is a crucial aspect of website development strategies.
You must keep in mind this: there is tons of information floating around online, so you’re not likely going to blast through the rankings overnight. You will have to put forth an effort to produce quality content, connect with reputable sites for backlinks, and show Google that you are a credible source for the information you’re putting out.
Of course, by implementing these website optimization strategies, you will be well on your way to success.