YouTube channels, just like anything else, need a following before they will begin to profit and bring in the attention and vies that you want long-term. There are many ways to achieve this including YouTube keywords, titles and tags, but your number one priority will always be your content. You can have the best SEO strategy and marketing strategy but with poor content, viewers won’t return for more.
Assuming you’ve got your content ready and good to go, we are here to dive deeper into YouTube keywords, tags, and titles. Get ready to learn some best practices, convenient tools, and foolproof methods to use when optimizing your content.
TubeBuddy is a great resource that can be used for all of your YouTube video management needs, particularly SEO. There are free and paid versions, with each option offering additional features and tools. The free option offers tag rankings, tag sorter, and the ability to view and copy video tags. It also offers limited insta-suggest, limited keyword explorer, limited search explorer, and limited tag lists.
First thing first, you have to start with keyword research. This may sound boring and tedious (sometimes it can be), but this is the best way to make sure that you are choosing the best ranking keywords in your niche and for your specific video. The point when beginning your research is to come up with a great, long list of potential keywords that you will choose from.
The YouTube search bar is a great place to start for this. It can suggest narrow long-tail keywords that you can use for your video. The results here are also terms that people actually search. Start by typing your video topic, leaving it broad and open, and then look at your suggestions to begin narrowing down your keyword. The more suggestions you choose from the more narrow the suggestions become.
Another way to find keywords using what is already available to you on YouTube is to find popular videos in your niche and copy the keywords that they are using. For this example, we chose a video that was already suggested by YouTube. The keyword “keyword research” is in the title and the first sentence of the description, which leads us to believe that this video is optimized for that.
A third way to add to your list of keywords throughout your research is to check your “Traffic Sources” report on YouTube. This will show you the keywords that you have optimized previously, but there may be some keywords that you were unaware of hiding in your report.
Finding the Best Keyword
If you put in the work during your research you should have a long list of potential keywords to go through. Selecting the right keyword takes a little more digging, as you are looking to find a keyword from your list with the highest search volume and lowest competition. One free way to get a glimpse into your keywords is to compare Google search results by the total number of results. This will help you narrow down your keywords into those without millions of competitors.
Another thing to keep an eye out for while you are searching your keywords on Google is to find the keywords that already feature video results.
An easier way to complete this phase of choosing a keyword is to use the keyword finder tool. In the example above, using KWFinder by Mangools, “VidIq Firefox” would be the best choice out of the keywords provided. This is because it has more searches than “VidIq Opera” and a lower competition than all of the other choices.
After narrowing down your list and choosing the perfect keyword for your video, it’s time to start with the title. Here are some tips to use when titling your video:
- Include at least five words.
- Put your keyword at the beginning of your title, if possible.
- Try to add “How-To”, “Tutorial”, “For Beginners”, “Advanced”, etc.
Almost important as your title is your description. Here are a few tips for writing your description:
- Include your keyword two to four times.
- Make sure that your description is at least 250 words.
- Put your keyword in the first sentence or 25 words of the description.
Your tags are a way to tell YouTube what your videos are about and what your videos may be related to. While it isn’t the most important part of your search engine optimization process for YouTube videos, it definitely isn’t a step that you want to skip. There are a few different ways to build your tags.
One major thing to remember is to put your keyword at the top of your tags. Also, make sure that you list variations of the keyword that people may search when searching for the content of your video. For example, people looking for information about VidIq keyword research may also be searching “keyword research”, “online keyword research”, or “keyword research tools”. Finally, add a few tags that are relevant to your niche and other videos. These tags may not seem relevant to the video you are optimizing, but they are relevant to the people watching other videos in your niche or other videos on your channel.
VidIq is a great source to see the tags that are being used by your competition. If you choose to install and use the VidIq extension, you will be able to see the tags, copy them, and use them on your own videos. This may not seem helpful, but it will help you rank for the same tags and searches as your competitors top videos and can help you get tags that you may have never thought of on your own.