YouTube SEO is just as important as it is on your website. Whether you are making a video or writing a blog, SEO is how you are going to get people to your content and, of course, you are making the content for people to see. So, how does YouTube SEO really work?
How YouTube SEO Works
To gain traction on your YouTube channel, you have to show up in potential viewers’ searches. We will talk a little more about that in a moment. The main thing to focus on is consistency. Even if you are trending on searches with a smaller search volume, 100 searches each week per video grows exponentially when you are adding videos at least once per week. 100 searches this week turns into 300 searches in three weeks. Then you top that 300 off with shares and return viewers and you are making progress!
How to Find the Right Keywords
In order to find the best keywords, you need to decide on your niche. This can be anything from gaming to cooking to computer programming. Once you have this, search your niche and look for the YouTube channels with the highest subscribers. You’ll want to look at the most popular videos and find the most recent videos that are less than a year old. If you find similar keywords in the most recent popular videos, this may give you a good idea of some trending keywords to begin your research.
Once you’ve found a good keyword, search it in the YouTube search. This will give you some popular searches that are similar to what you’ve already found. The longer the keyword, the better. So, start with just what you’ve gathered from your competition, then choose one of the top suggestions from the YouTube Search, then choose another suggestion from YouTube to build from your competition. The point of this process is to help you find some good, trending long-tail keywords using the tools and systems you already have.
Search by Keyword
Keyword Finder is a great tool for keyword research. There are multiple subscription options from a limited free version to a marketing agency version. Of course, we recommend starting with the free version and upgrading as you grow. This version allows you to search two keywords every twenty-four hours.
Once you complete your search, Keyword Finder shows you some keyword ideas, keyword difficulty, trending history, and a SERP overview. On the left-hand side, looking at the keyword ideas, you are looking for something with a high search volume and low difficulty. Any results that don’t show the difficulty can be updated by clicking on the icon in the place of the difficulty score.
While you are doing your keyword research, make sure you are focusing on intent. If a keyword includes the word “service”, “services”, “company”, etc., your instructional video may not be an appropriate fit for the intent of the search. If you are trying to sell a product or service through an ad on YouTube, keywords with the words “how-to” or “for free” may not be what you should choose.
Search by Domain
Another interesting way to use Keyword Finder is to use their search by domain option to find out where your competition stands. Once you have decided on a keyword that you would like to use, you can search it in Google to see your competition. Choose a website and search the domain on Keyword Finder, along with the country you are interested in ranking in.
Creating Your Title
Deciding on your keyword(s) is the hardest part of the process, especially if you do your research and spend the time to make sure you are choosing wisely. Now that you’ve done that, though, it’s time to come up with a title to your video. Of course, you will start with your keyword. If your video is instructional, you can add “How To” at the beginning (making any grammatical changes necessary) to help boost your search results. Then, feel free to add more at the end. Some examples here are “Easy”, “For Anyone”, “In 2021”, “No Supplies Needed”, “At Home”, etc.
Creating Your Description
Your description should start by explaining the video content. Make sure that you include all of your keywords and elaborate on them. One way to do this is to briefly explain the video content and then follow that with short sentences like, “This video is great for XYZ.” Descriptions should be at least 50 words.
YouTube SEO and Tags
The tags of your video are a great way to grab the attention of viewers that are interested in the same topics that you are covering in your videos. To start with, you want to make sure that your keywords and video topics are covered in your tags. Most people may stop here, but you shouldn’t! Keep going and add tags for things that are similar to your content. For example, people searching for ways to market their YouTube channel would also be interested in this YouTube SEO video. So “YouTube marketing” would be a good idea for a tag, even though that isn’t the topic of the video. This is another area where understanding search intent and interests are important for SEO and gaining views.
Finally, go back to the videos that you used as keyword inspiration. These videos are already trending and have similar content. In order to see the tags they used, you will need to download the vidIQ extension. This extension allows you to see and copy all of the tags that are being used for your competitor’s videos.
So there you have it. The last thing you have to do is create your video (if you haven’t already) and upload it to YouTube! By following these steps to make sure your videos are optimized, you should be getting more views in no time.