Hello, it’s TCC back with another Youtube SEO article that will surely help turn your youtube channel into a success. Suppose you’ve been around youtube in the last two years. You’ve probably heard every youtube advice and ranking channel talk. You know about youtube (TAGS) and just how vital tagging your videos are. To rank your video in search of gaining more views.
However, in 2021 Youtube almost changed its entire algorithm. Many users started abusing the previous tagging system to cheat and rank hirer in youtube’s search index. So now, as far as ranking in search, video tags play less than 25% role in ranking your videos. There’s a whole new process behind it. This blog article is to help you better understand youtube’s new changes to their algorithm. I want you to have a much better understanding of ranking your videos in search and gaining more views.
SEO is also known as Search Engine Optimization. This is essentially sets up your video to rank in search. So, if anyone searches anything up on youtube, you have a video related to that topic. Your video will have a chance to rank in search for that related keyword giving you more views.
How to Rank with Youtube SEO in 2021
So against what most youtube SEO “experts” try getting you to believe. Your youtube subscriber count and the number of views you get on your videos play no part in how high or low youtube ranks one’s videos. For example, if you search for anything on youtube, you’ll often find a video with less than 1,000 views higher in the search results, even over videos with a million or more views. Because video and subscriber counts play much of the part in how well your video does in search.
It’s now just really the question of where your video is ranked in search and how likely you are to get seen and where your video is ranked based on how close your video’s metadata is to the keyword searched on youtube. The two most important metrics that come into play when ranking your videos in search are your CTR (Click Through Rate) and Audience Retention. Because the youtube SEO algorithm is essentially a filing system that ranks every single video, so rather your video is ranked number one in search or number 35,000 in the search results, each of your videos uploaded to youtube is ranked depending on these factors. As well as rather or not your video draws interest with the audience.
STEP ONE: Optimize your videos correctly
Beginning with keyword, metadata data, and optimizing your videos to rank in search. Tagging your videos used to be the most critical part of optimizing your videos, and it now comes down to your videos’ title, descriptions, tags, cards, thumbnails, and captions. They can be added after uploading your videos, and you can edit them anytime afterward. So let’s say you’re uploading a video on How to Hire a ghostwriter. Your videos title, description, transcript, and even your tags should tell youtube’s algorithm. The video is about “How to hire a ghostwriter.” So when someone went on youtube and searched “How to hire a ghostwriter,” the algorithm automatically associates this video with the searched keyword with your video’s metadata. Youtube SEO recommends your video description be at least 200 words long. To give the youtube algorithm as much information about your video and what keywords are relevant to your video.
If you go on to youtube and type in “Youtube SEO,” every ranked video has Youtube SEO in the title and description. So if you’re uploading any video on any topic and want to have the chase to rank having your title and descriptions, you need to have the targeted keywords for optimal results.
STEP TWO: Get your videos to perform
This time last year, YouTubers were cheating the system by putting random tags in their tag box and descriptions that had absolutely nothing to do with the content of their videos. To try and rank in search for more keywords. Youtube doesn’t like it and started to crack down on it in 2021 to ensure that every user got precisely the type of content they searched for. Youtube’s algorithm now homes in on video performance. Based mostly on your CTR, better known as (Click Through Rate) and your audience retention.
Meaning that if someone has their video ranked in search and has millions of views. But your video has less than 1,000’s. Even if they have more views than you and your video has a better CTR, your video will rank way ahead of the others due to your CTR being better. Now there has never been public knowledge on what number CTR or retention is needed. But I can assure you if you make a very engaging video, you’ll hold good stats. But I recommend having a video around 5-10% CTR and Audience retention 40-50% to ideal performance.
Step THREE: Keyword research
As I’ve already stated, your views and subscriber count have absolutely nothing to do with your search rankings. That being said, the more videos that ranked under the same keyword. The more competition you have to outperform. So if you’re trying to have your video rank for (Youtube SEO), For example, and there are over a million search results, it will be a lot harder to rank for that keyword. Rather than a keyword with 1,000 to 10,000 videos in the results. It will be much easier since you have less competition. You’ll also need to realize that keyword search volume is crucial since ranking for a keyword that doesn’t get much search will only leave you with low video views. This is why I recommend doing a detailed keyword search.
Youtube SEO is more effective than ever but may take more hard work than in previous years due to Youtube algorithm changes. By following these Youtube SEO tips and tricks. You’ll rank in no time this Halloween season.
Also Read: What Does Being a Ghostwriter Mean?